That’s how NEW ØRD3R works —
one topic at a time
Our roots are clearly in online business. That is where we, from
Bike-Mailorder, come from and see our focus. But what makes buying a bike and bike accessories online difficult? Sure, you can’t test it in advance. That’s why we decided to open a store in Berlin. Having a store is nothing new. But from our perspective it is.
Being in Berlin since 2000 we have learned: If you want to stand out in this city, you have to make a little more effort. That’s why we didn’t want to open the 500th Berlin bike shop, but the first bike shop that is modular and presents changing theme worlds.
With NEW ØRD3R nothing stays as it is. Because today NEW ØRD3R is a gravel bike shop and tomorrow a shop that presents the best protectors and helmets. We take a theme and present it as an inspiring world for a period. A microcosm where everything is curated, and nothing is overloaded.
Stop by, let yourself be inspired and have a coffee with us!